Ignite Social Media is a social media agency –- a new breed of company that specializes in helping corporations use social media tools, sites and applications to increase their connection with customers and prospects.

Awareness Recognized by Leading Independent Research Firm Forrester Research has named Awareness as a "strong performer" in the January 2009 report The Forrester Wave: Community Platforms, Q1 2009, an assessment of the state of the community platform market and how each of the leading vendors stack up against each other..

Clearly, the risks of not adapting to this shift are great as are the rewards for getting it right. The reason I'm interested in this subject is because I am trying to build an agency that can serve as dedicated "social-media agency" for a brand. In doing so, I need to define what "social-media agency" means, what skill sets are required, what services we offer and and how we measure the value delivered. And what it costs. In my next blog, I'll incorporate feedback from this one and begin to discuss: * Why I think brands need a dedicated social media agency. * How an effective social media implementation requires combining the skill sets of marketers, game designers, film makers and technologists. * What goals we're setting for our clients and how we measure them. * Why earned media is becoming more important than paid media.

Hello, we are social. We are a conversation agency. We help brands to listen, understand and engage in conversations in social media. We’re a new kind of agency, but conversations between people are nothing new. Neither is the idea that ‘markets are conversations’

Millions of Us is a pioneer and recognized leader in creating immersive brand marketing through virtual worlds, multiplayer online games, and social media. Our imaginative blend of narrative with social and gaming elements creates experiences that take brand engagement to a new level. We create value at the intersection of the real and virtual worlds.